Projects completed during my time spent at the University of North Texas
FX Activation
experience. The goal was to amplify FX’s growing presence on Hulu by spotlighting its expansive range of sci-fi and supernatural programming.
The filter transforms users into iconic creatures inspired by FX’s universe: aliens, vampires, witches, and more, bringing the thrill of the network’s characters directly into fans’ hands. By merging physical advertising with a shareable digital experience, this campaign turns passive viewership into active participation, inviting audiences to literally step into the worlds FX creates.
Rant Ads for UNT Women’s Basketball Team
Media Placcements
Rapala Brand Extension
For this project, I had the opportunity to immerse myself in Rapala's brand identity and deeply analyze its core values and messaging. Leveraging this understanding, I developed a series of dynamic out-of-home advertisements to captivate and engage the target audience. The campaign focused on creating visually striking displays and impactful copy that resonated with Rapala's outdoor and fishing community. My goal was to amplify the brand's presence and communicate its passion for quality, innovation, community, and adventure.
Psa Project:
Assisted in developing a PSA that flips the script on toxic masculinity. How? By using the vibrant and powerful world of Lucha Libre wrestling. Known for its 'manly' image in Mexican culture, Lucha Libre provides the perfect stage to challenge traditional notions of strength. We're using the iconic Lucha Libre masks to create an eye-catching visual that will stop viewers in their tracks, whether they're walking down the street or scrolling online. Our goal is to create a PSA that sticks with people, a powerful reminder that strength isn't confined to any one genre or gender role. We believe that everyone is strong, and we want this message to resonate deeply.
