AT&T x UNT NSAC Campaign
Tasked with reaching a new audience, I led the creative team for the University of North Texas’s NSAC team and developed a bold strategy to connect AT&T with Gen Z. By meeting this generation where they are, AT&T becomes more than just a service provider; it becomes a brand that grows with and supports its consumers.
Rooted in the tagline “Connecting Changes Everything,” our campaign reimagines AT&T as a brand that is adaptable, inclusive, and relevant to Gen Z’s diverse interests and lifestyles. The concept centers on “AT&T is for the ___,” allowing the message to flex across different niches, from gamers to creators to entrepreneurs.
Socials
Tv Spot
Activation and Events
Sports and Entertainment
Our campaign brings AT&T’s message to life through high-impact, Gen Z-focused activations. From sponsoring an F1 team to partnering with NCAA Football to create spaces for fans to connect before and during games, and even sponsoring stages at the hottest music festivals, AT&T meets young audiences where their passions live on and off their phone.
Live Events
AT&T will be bringing Gen Z together, making connecting possible in real life. Through networking opportunities, creative expression, and cultural exploration, the AT&T Discovery District will become a hub for connection.
Out of Home
AT&T connects indivuals across all languages, billborads will be translated and placed in communites connecting through multiple languages.
Mural Project
Through AT&T’s mural project, young creatives will be connected with art scenes across the United States, opening the door to new connections.