The Solution
To reconnect with Gen Z and reignite Apple Music’s cultural relevance, Apple will be reviving the iconic iPod nano as a limited-edition, nostalgia-driven experience bridging Apple’s legacy with its streaming future. Reintroduced with curated Apple Music playlists and seamless integration with modern Apple services, it brings back the magic of the iTunes era while making streaming feel fresh and personal again..
Live DJ Sets + Visual Installations
Curated DJ lineups will headline select major cities, with high-energy sets paired with giant prototype iPod nano displays. These installations will loop 2000s-themed music videos, showcasing the nano’s high-res screen and nostalgic design.
Boiler Room Los Angeles, CA
Interactive Nano Vending Machines
Limited-edition iPod nanos will be available exclusively on-site. Each device will come pre-loaded with custom DJ mixtapes unique to that city’s performance. Every nano also includes a QR code offering 3 free months of Apple Music, turning nostalgia into trial-based acquisition!
Times Square New York, NY
FOMO-Driven Social Streaming
Apple Music will live-stream key moments on Instagram Live and TikTok Live to fuel virality and participation beyond the physical event. Each set, product drop, and crowd reaction will be broadcast in real-time to generate buzz and drive urgency. Viewers at home will get behind-the-scenes looks, exclusive interviews, and a chance to win nanos online, feeding into the fear of missing out and creating nationwide digital momentum.