Horse With No Name
What started as a project for a college screen-printing class turned into the beginning of a new brand. Horse With No Name, inspired by the folk-rock band America, embodies individuality and freedom, the spirit of forging your own path.
Through this project, I discovered not only how to bring my screen-printing skills to life but also how to express a deeper creative vision.
Social media advertisements go beyond posters and T-shirts; they create a digital world for our audience to step into. It’s a world of wranglers, rattlesnakes, and open plains full of possibilities.
These engaging ads open the door to new customers, people who may not yet be familiar with our work but will soon be.
When creating this ad, I wanted it to feel like a door to a new world, one our customers could step into.
I organized a studio shoot for the brand, where I showcased not only my photography skills but also my set styling abilities. This low-budget shoot came together with just a projector, clothespins, and yarn.
For the art direction, I wanted to emphasize a Western atmosphere. The western plains projected in the background set the scene, while yarn was styled into a barbed-wire chain for added detail. On closer look, stainless steel shelving and deep shadows contribute to a sense of manufactured toughness, tying the aesthetic together.
