SUMMERWEEN
Originating from an episode on Disney Channel’s Gravity Falls (2012), this cult-classic summer festivity has begun to take over social media, as users throw their Summerween celebrations complete with coffin-shaped ice cream sandwiches, watermelon jack-o’-lanterns, and spooky arts and crafts. Although Summerween hasn’t officially appeared on calendars, its popularity is rising, with brands like Walmart and Michaels already tapping into this uncharted holiday.
Activation
As the summer heat intensifies, audiences are flocking to theaters, driving box office revenue up by over $1 billion. Skip the expensive travel and escape the sun with a month of cult classic horror and ice-cold drinks.
To celebrate, Liquid Death is launching a series of horror shorts featuring monsters battling the summer heat, airing across streaming platforms and on the big screen
Inspired by the rise of collectible movie buckets, this activation turns snacks into a shareable, must-have souvenir that extends the campaign beyond the theater. Providing Halloween lovers with a perfect Trick or Treating bucket in the coming months.