To promote the speed of cold water washing, we created a TV spot that highlights the benefits of quicker spin cycles when switching to cold water washing. For this spot, I assisted in directing and styling.
To promote new washing habits, we created a TV spot that highlights the benefits of cold water washing when switching up your generational laundry habits. For this spot, I assisted in styling and lighting.
To promote the longevity of clothing, we created a TV spot that highlights the benefits of color protection when switching to cold water washing. For this spot, I assisted in directing and styling.
Social and Out of Home
Assisted in creation.
Event Snapchat Filter
The Snapchat filter acts as an activation at our Temp Change Game events, spreading awareness and building momentum for cold-water washing.
The Jus - Ev Bus Wrap
The Jus (Jean Bus) wrap will be hitting the road in select major cities across the United States. Designed to share the cold-water washing message, the bus features a UV-protected film on one side that visually demonstrates how washing in cold water helps preserve clothing.
Assisted in creation.