Tasked with reaching a new audience, I led the creative team for the University of North Texas’s NSAC team and developed a bold strategy to connect AT&T with Gen Z. By meeting this generation where they are, AT&T becomes more than just a service provider; it becomes a brand that grows with and supports its consumers.
Rooted in the tagline “Connecting Changes Everything,” our campaign reimagines AT&T as a brand that isadaptable, inclusive, and relevant to the diverse interests and lifestyles of Gen Z. The concept centers on “AT&T is for the ___,” allowing the message to flex across different niches, from gamers to creators to entrepreneurs.
