ESAB North American Lead Generation Campaign
Efficiently handled lead generation, newsletters, and social media marketing projects to increase consumer interaction.
• Applied copywriting, photography, promotion, and public relations expertise to create compelling newsletters, email campaigns, social media content, and direct advertising copy.
• Collaborated effectively with a global team to execute successful campaigns and bring innovative ideas to life.
• Managed a 7 part lead generation campaign, optimizing landing pages, and executing social media campaigns, setting the company up for long-term success.
• Presented creative ideas and campaign strategies to a diverse panel of marketing specialists.
• Assisted in producing social content for Meta, Linked In, and TikTok to drive consumer engagement.
Lead Generation Optimization
Effectively produced a lead generation campaign built around seven pieces of content. This content was developed from niche welding topics, covering a wide range of specific welding needs. After translating and adapting information from the Welding Guild books, I initiated the campaign by collaborating with a designer to create the social media ads shown below.
These ads were launched across social media platforms, including Meta (Facebook and Instagram) as well as LinkedIn. Once viewers engaged with the ads, they were encouraged to click a link directing them to dedicated landing pages.
From there, consumers were prompted to enter their information, generating leads for the company. This data enabled targeted promotions, newsletters, and ads tailored to each consumer’s interests based on the specific welding guides they interacted with or downloaded.
Tasked with enhancing ESAB's customer engagement, I crafted and executed the company's end-user newsletter. This project went beyond simply promoting products; it served as a platform to connect with consumers on a deeper level. I curated content highlighting upcoming deals, featured machinery, and ESAB's commitment to education through ESAB University and the Future Fabricators program, which empowers aspiring welders. This endeavor required meticulous project management and coordination with a diverse team spanning India, Africa, Mexico, and Italy. It ultimately resulted in a valuable resource that strengthened brand loyalty and customer understanding.