As the summer heat intensifies, audiences are flocking to theaters, driving box office revenue up by more than $1 billion. Instead of expensive vacations and crowded beaches, consumers are looking for new ways to escape the heat and this summer, they’re finding it in horror.

To capitalize on this growing cultural moment, Liquid Death is launching a Summerween campaign centered around a series of horror comedy shorts featuring iconic monsters battling the brutal summer heat. The campaign will air across streaming platforms and in theaters, encouraging audiences to skip the sun and cool off with cult-classic horror films and ice-cold drinks.

Inspired by the recent rise of collectible movie popcorn buckets and theater memorabilia, the campaign will also introduce limited-edition Summerween snack buckets designed to become shareable collectibles and social media bait. Beyond the theater, these buckets extend the campaign into the fall season, doubling as the perfect trick-or-treat containers for Halloween lovers in the months ahead.